Switch: How to Change Things When Change Is Hard

aurthors of made to stick. In Switch , the heath show how everyday peaple , employees and managers , parents and nurses have united bothe minds and as achived dramatic results. all too often our desire to improve things is undermined by the scepticim of other and by our ouw caution and fear. in Switch , there are practical steps we can take to overcome our inbuilt resistance to change. and the results can be extraordinary. switch shows that successful changes follow a  pattern , a pattern we can use to make the changes that matter to us , whether we interest is in changing gthe world or change our waistline.

This book will change the way we look at getting thing done forever.

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